Patrick Poivre d'Arvor( 20 September 1947) is a French TV journalist and writer. He is a household name in France, and nicknamed "PPDA". With over 30 years and in excess of 4,500 editions of television news to his credit, he was one of the longest serving newsreaders in the world until he was fired in 2008. He presented his last newscast on TF1 on 10 July 2008.